The headquarters of the British fashion retailer All Saints Fashion is located in London, UK. All Saints Fashion employs about 2,400 people in 27 countries and territories, including the UK, France, Ireland, the USA, Mexico, Canada, Taiwan, Japan, South Korea, and China. The company sells men’s and women’s clothing, footwear, and accessories in 281 locations.
The initial womenswear designer of All Saints Fashion, Kait Bolongaro, who later created Bolongaro Trevor, and Stuart Trevor, founded All Saints Fashion in 1994. All Saints Fashion began as a wholesale clothing company that catered only to upscale stores like Harrods and Harvey Nichols. Stuart Trevor’s moniker “The Saint” was derived from his initials “ST” and All Saints Fashion Road in Notting Hill, London, where he spent a lot of time. These two factors were used to name the business. On All Saints Day in 1997, the first standalone All Saints store opened in London’s Foubert Place, which is off Carnaby Street. The next year, in 1998, the business debuted its first womenswear collection.
All Saints had grown to ten locations in the UK by the middle of 2004. Fashion financier Kevin Stanford, who co-founded the womenswear brand Karen Millen, acquired a majority share in AllSaints by buying out all of its partners save Stuart Trevor between the middle of 2004 and the end of 2005. Stanford also purchased Trevor’s share of the business in December 2005. In 2006, Kevin Stanford remained the company’s largest shareholder after AllSaints sold a 35% part to the Icelandic financial firm Baugur Group. The business established its e-commerce website at the end of 2006.
AllSaints fashion swiftly expanded internationally in 2009–2010, opening its first U.S. store in New York and developing an e-commerce website tailored to the U.S. AllSaints then opened stores in Boston, Los Angeles, San Francisco, Miami, Las Vegas, Washington, D.C., Santa Monica, Seattle, and Chicago, among other places in the U.S. The North American expansion cost £43 million by 2010. Nowadays, foreign sources account for about half of the total revenue.
Story of the All Saints Brand
It all began in the United Kingdom’s East London.
All Saints fashion was created in 1994 in East London, UK. We have grown all across the world. AllSaints places a strong emphasis on uniqueness and has ideas for creating genuine apparel and accessories. All Saints Fashion is in charge of everything from the store’s layout and décor to the worldwide internet platform and the creation of every product line. The brand’s basic values are upheld by its 2,800 staff, who are dedicated to giving customers a complete shopping experience. In 12 countries around the UK, Europe, North America, Asia, and the Middle East, we currently run over 130 direct-operated stores, specialty stores, franchise stores, and outlet centers.
Craftsmanship in Leather
Designers Kait Bolongaro and Stuart Trevor launched All Saints in 1994. Building a “Cool and original fashion label with vintage-inspired clothing that pertain a current, rock ‘n’ roll-type vibe for both men and women” was the two partners’ dream. Stuart Trevor intended for the brand to be called “The Saint,” which is an acronym for his first name, “St.” But when he went to a carnival the summer before the establishment, he was inspired by the “All Saints Road” in Notting Hill. It has since evolved into the well-known brand that we are familiar with.
At first, All Saints Fashion only participated in retail. We held our first fashion show in Paris in February 1995, showcasing clothes for men. More than 100 of the world’s leading retailers, including Selfridges, Harvey Nichols, Barneys New York in the United States, Fred Segal in Los Angeles, and Shops/Beams in Japan, were drawn to us. We decided to open Fouberts Place on Carnaby Street in London, formally introducing All Saints fashion to British high-end street fashion, because of our rich fashion attitude, underground music ambiance, and vivid cultural past. In celebration, our first store opened on November 1, 1997.
In 1998, four years later, All Saints Fashion debuted its first womenswear collection with designer Kait Bolongaro. The popular menswear designs of the year served as inspiration for the new womenswear design, which offers the ideal “boyfriend wardrobe”—a boyish look that includes clean cuts, and finely knitted, and washed leather biker jackets. With the opening of independent stores in Glasgow, Leeds, Manchester, Covent Garden, and Oxford Circus, AllSaints is further solidifying its distinctive brand image. When our flagship store opened in East London’s Jack’s Place in the summer of 2005, the headquarters was relocated to the store’s upper floor. Today’s All Saints London Studios serves as the present site.
The Ramskull of AllSaints fashion:
The brand’s attitude and rebellious mentality are reflected in the Ramskull, which is a symbol of our heritage. 538 stitches are used to embroider it onto a lot of men’s apparel. One of the main visual components of All Saints is the Ramskull.
Customers are constantly enamored with the sewing machines that are adorned in front of the store or within, regardless of the age of the branches worldwide. In 2009, All Saints Fashion started decorating their historic sewing machines in the Westbourne Grove store cabinet on Portobello Road in London. For the first time, almost 1,000 sewing machines were made public. There are still more sewing machines in Westbourne Grove than there are on the shelves of most stores worldwide. The well-known British fashion label All Saints has become well-known throughout the world for its unique apparel designs and modern aesthetic. Since its founding in 1994, AllSaints has grown to represent cutting-edge and daring fashion, which is defined by a combination of premium materials, fine craftsmanship, and a rock ‘n’ roll mentality. All Saints Fashion has made a name for itself in the worldwide fashion landscape by being well-represented in both the fashion business and popular culture. The phrase “AllSaints, AllSaints fashion, AllSaints” conjures up images of easy cool and urban refinement that appeal to fashionistas everywhere. The brand’s distinctive style blends streetwear, British heritage, and a rebellious spirit, creating a distinctive and recognized look that has drawn the interest of many people looking for modern fashion with a twist.
1. Distinct Design Concept:
All Saints Fashion is renowned for its unorthodox design concept that questions established fashion conventions. The brand creates visually distinctive and avant-garde clothing by drawing influence from a variety of areas, such as architecture, music, and art.
2. Iconic Leather Jackets:
All Saints’ fashion leather jackets have come to represent the company distinctively. These jackets, which are made of premium leather, have a tough yet elegant appearance. They frequently have elaborate details that capture the rebellious character of the brand, like faded finishes, asymmetrical zippers, and quilted panels.
3. Innovative Knitwear:
All Saints Fashion’s wide selection of knitwear demonstrates its proficiency in producing one-of-a-kind and modern designs. Their knitwear collection, which includes surprising aspects like giant designs and unique textures, blends comfort and style, from lightweight cardigans to thick cable-knit sweaters.
4. Unique Silhouettes:
All Saints fashion pushes the limits of conventional garment shapes by experimenting with silhouettes. Their clothing frequently has loose-fitting patterns, flowing textiles, and asymmetrical shapes that evoke movement and uniqueness.
5. Attention to Detail:
All Saints Fashion takes immense pride in meticulously examining every detail. From well-placed buttons and zippers to exquisite stitching and hardware accents, every piece of apparel exhibits the brand’s commitment to quality and craftsmanship.
6. Basics of a versatile wardrobe:
All Saints Clothes offers a range of easily interchangeable wardrobe essentials to create a myriad of ensembles. Essential pieces from their range, like as dresses, jeans, t-shirts, and accessories, capture the unique style of the company.
7. Global Retail Presence:
AllSaints has established a global retail footprint with stores in key cities worldwide. The somber, eerie ambiance, industrial-inspired décor, and vintage furnishings of these retail spaces often reflect the brand’s personality.
8. Collaborations:
All Saints has teamed up with several musicians, artists, and designers to further establish its reputation as a trendsetter. These partnerships produce limited-edition collections that combine the two sides’ creative visions, providing clients with unique and in-demand items.
9. Sustainable Practices:
All Saints Fashion has taken action to lessen its environmental impact because it understands how important sustainability is. To reduce waste and energy used, the business uses ethical manufacturing practices and integrates sustainable materials into its products.
10. Cultural Influence:
All Saints fashion has become quite well-known in popular culture frequently being worn by celebrities and appearing in movies and TV series. The brand’s unique appearance has turned into a fashion statement for anyone looking for a modern and rebellious look.
The well-known fashion brand All Saints Fashion is known throughout the world for its distinctive design philosophy, iconic leather jackets, inventive knitwear, unique silhouettes, careful attention to detail, adaptable wardrobe essentials, international retail presence, partnerships, sustainable practices, and cultural influence. All Saints continues to inspire fashion fans all over the world with its edgy and modern look. Iconic Items:
All Saints has produced several enduring items that have come to represent the brand. These items have helped AllSaints fashion gain a cult following and be well-liked among fashionistas:
Leather Jackets:
One of All Saints’ most notable products is its leather jackets. Made from premium leather, they exhibit fine craftsmanship and meticulous attention to detail. The brand’s rebellious aesthetic is reflected in the jackets’ frequent use of unique design elements like faded finishes, quilted panels, and asymmetrical zippers.
